Who are we?

dooh4Impacts, a High Potential Start-Up, was founded in 2013 by former Ireland and Munster rugby player Donncha O’Callaghan and is primed to compete in the digital health media and data analytics market. This is reflected in a strategic move where 4Impacts have deployed its own network of both private (Point of Care Media network) public (retail) DOOH media.

Our Point of Care Media network provides a unique digital communication channel for Pharmaceutical and Healthcare companies to educate the public and medical professionals via multiple digital touch points. These include digital screens located in medical centres and also online through our website and App which are expected to be launched in October 2015.

4Impacts’ retail network is comprised of a network of digital totems based in Dublin’s Ilac Centre. This platform captures real time Digital Out of Home (DOOH) audience data. This data is a powerful marketing vehicle that can significantly contribute to the overall effectiveness of a brand’s campaign.

4Impacts is headquartered in Little Island, Cork, and is made up of creative, innovative and forward thinking individuals whose mission is to provide engaging health content to health care and health conscious consumers through our point of care network and to leverage data analytics to bring DOOH advertising to the next level. The 4Impacts team come from a wide range of backgrounds whose common goal is to meet the challenges that the modern digital health media and advertising sectors demand.